Google Related ,
Related searches are the eight search results you see at the bottom of the result page. They are generated based on Google's algorithm to determine terms related to your search. They are very useful for SEO: related searches help you find suitable keywords for your content. Related searches also offer you great insight into who your customers are and what they are searching for. This way, you can craft relevant and valuable content (your users and Google love, boosting your SEO.
Google Related ,
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Google's related searches can be very helpful in getting new keyword ideas. You can copy the phrases from the related results into other tools like Ahref, UberSuggest, and Google Keyword Planner to see their competitiveness. This way, you will know which keywords you are more likely to rank for.
When you know the kind of questions searchers ask, it's easier to know what question you should answer. For example, by visiting the related search area and scrolling through search results, you may notice people are searching for "special handmade birthday cards", but no content exists that guides people where to find them. This way, you can come up with a comprehensive guide.
Similar to related searches, People Also Ask or PAA can help you gain more understanding of what your visitors are searching for, and find other search queries you can create content for. pro tip: AlsoAsked.com is a great tool to dig deeper into PAA searches: just enter a question, and they'll present you 3 levels of related questions
No, Google doesn't have any public API that you can use to retrieve a list of related URLs programmatically. But if you can settle for an alternative, then Bing has a public API for a similar purpose:
This makes sense, as according to Google 15 percent of all daily searches are new (!). So naturally, if some keywords do not have any searches, it will be very difficult for Google to predict any relevant related searches for them.
Related searches are also considered predictions, as Google predicts the next related queries to the last query the user has entered. However, the difference with related searches is that it does not have to contain the original query (although very often they do).
Providing related questions to users can help users who use un-common keywords or terminology in their search query to identify keywords or terms that are more commonly used to describe their intent. The user experience can get improved by submitting the displayed content of a related question as a new search query and receiving a pre-determined, pre-formatted answer to the related question as part of a response from the search engine.
Generating related questions for search queries InventorsYossi Matias, Dvir Keysar, Gal Chechik, Ziv Bar-Yossef, Tomer Shmiel Publication numberUS9213748 B1 Granted date:Dec 15, 2015 Filing dateMar 14, 2013
Methods, systems, and apparatus, including computer programs encoded on computer storage media, are described for identifying related questions for a search query. One of the methods includes receiving a search query from a user device; obtaining a plurality of search results for the search query provided by a search engine, wherein each of the search results identifies a respective search result resource; determining one or more respective topic sets for each search result resource, wherein the topic sets for the search result resource are selected from previously submitted search queries that have resulted in users selecting search results identifying the search result resource; selecting related questions from a question database using the topic sets, and transmitting data identifying the related questions to the user device as part of a response to the search query.
This actually is a great opportunity indeed to write the best possible answer to the related queries. Google will decide about adding that to their answers later on but we need to focus on creating great content that solves such questions. Great and insightful article!
I really like the transformation that search results have gone through over the past decade or so, with question answers and related questions and knowledge panels and sitelinks. It is exciting seeing how both Google and Bing are changing the way results look.
As well as arming you with keyword phrases to fit into your articles, related searches also give you a massive insight into who your customers are and what their intent is. In this article, we show you how to use related searches for both ends in order to boost your SEO.
Google updated Hummingbird in 2013 to help the search engine understand the context and intent behind a search query. Armed with this information, content has been able to go beyond mere keywords; in other words, content must deliver what customers are really interested in for Google to rank it highly. How do related searches help with this?
As you answer a query with content, make sure to cover all bases by referring back to the related searches. What other related keyword phrases can you include in the same piece of content, and which other queries can you answer? The more ground you cover and the more value your provide, the higher you will rank.
Every search is an expression of people's needs, wants, interests and desires. Imagine how your business would benefit if you could analyze search trends on Google, find search terms that are related to your business domain and customize content on your website to serve the actual needs of your customers.
Keyword Tool will help you discover thousands of new long-tail keywords related to any topic by automatically generating Google's search suggestions. The keyword suggestions will be produced based on a Google domain and language that you choose.
People Also Ask, also known as related questions, is a feature on Google that is included in more than 90% of all queries. The feature is Google serving up to you other searches that are similar to yours in an attempt to answer whatever question you have brought to the search engine. Clicking on one People Also Ask (PAA) question and expanding it can also surface other questions in the same topic to appear. Optimizing for PAA is one part of the emerging field of On-SERP SEO.
The Autorité accepts Google's commitments to create a framework for negotiating and sharing the information necessary for a transparent assessment of the remuneration of related rights and makes these commitments binding
Today, the Autorité de la concurrence issues a decision in which it accepts the commitments of Alphabet Inc, Google LLC, Google Ireland Ltd and Google France (hereinafter "Google") and closes the proceedings on the merits initiated in November 2019 by SEPM, APIG and AFP, which denounced practices implemented by Google following the adoption of Law No. 2019-775 of24 July 2019 aimed at creating a related right for the benefit of press agencies and publishers (hereinafter, the "Law on Related Rights").
Benoît Cœuré, President of the Autorité de la concurrence stated about today's decision: "After issuing interim measures in April 2020 and then fining Google 500 million euros in July 2021 for non- compliance with these injunctions, the Autorité today welcomes the commitments taken by Google in the context of the procedure on the merits. The combination of these different means of action now makes it possible to create an environment offering more stability and guarantees of fairness for publishers and press agencies. For the first time in Europe, the commitments taken by Google provide a dynamic framework for negotiation and sharing of the information necessary for a transparent assessment of the remuneration of direct and indirect related rights. This framework will improve assessment methods and facilitate the transmission by Google of the information necessary for them. The commitments contain a complete system from the start of the negotiations to their conclusions, all under the supervision of a monitoring trustee, whose opinions will be binding on Google, and who may be assisted by experts in intellectual property, finance or press or publicity.
First, Google may have imposed unfair trading conditions on press agencies and publishers, constituting an abuse of a dominant position within the meaning of European Union competition law (Article 102(a) of the TFEU and Article L. 420-2 of the French Commercial Code (Code de commerce)), by refusing to negotiate and pay for the display of protected press content on Google's existing services under related rights.
Google has extended the scope of application of its commitments to all publishers covered by Article L. 218-1 of the Intellectual Property Code ("IPC"), whether or not they have IPG certification. The same applies to related rights of press agencies that are integrated into third party publications and which are now expressly covered.
Google also proposes extending the provisions of its commitments to press agencies and publishers that have already entered into negotiations or concluded a contract with Google for related rights, either directly or through a professional association. Press agencies and publishers with existing agreements will be able to amend or terminate those agreements at no cost to them so they can engage in new negotiations with Google, with the understanding that the compensation agreed to under their pre-existing agreements will continue to apply until the date of this amendment or termination.
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